Embark on a journey into the captivating world of Public Relations and Mass Communication with our foundational course. This program is perfect for aspiring PR professionals, communication students, or anyone looking to grasp the essentials of effective media engagement.
In this introductory course, you will uncover the bedrock principles of public relations, including its history, theories, and the role it plays in shaping public opinion. Learn about the symbiotic relationship between PR practitioners and journalists, and how mass communication channels are leveraged to craft and disseminate messages to broad audiences.
Our experienced instructors will guide you through a variety of topics such as press release writing, campaign planning, media relations, and ethics in communication. You’ll also gain practical experience through project-based learning, preparing you to navigate the media landscape confidently.
Join us to demystify the intersection of Public Relations and Mass Communication, and build a solid foundation for your career in this exhilarating field.